As a keen traveller I have been lucky enough to have visited numerous countries and summer holidays are my favourite I love spending time at the beach on these vacations. From travelling the globe, living in Australia, America, London and Hong Kong I would often see women of all backgrounds and ages who would be wearing clothing on the beach and by the swimming pool. 

After having spoken to many of these women and from my travel experience I started to see a gap in the market for fashionable and flattering modest bathing suits.

From my personal experience as a mum of two young kids getting back into swimwear post having my babies felt daunting. I wanted to feel confident, fashionable and comfortable on the beach with my post baby body, Modest Mermaid made that a reality. 

From research we found many unflagging types of modest swimwear options for women and it was extremely limited. We often heard women were wearing there husbands rash tops on the beach and not feeling very feminine in them. This is where Modest Mermaid was born. 

With 17 years background in fashion working for some of the biggest international companies in the world including extensive swimwear experience brought to life Modest Mermaid. This is just the beginning of Modest Mermaid there will be lots more gorgeous prints and styles to come. 

We hope you enjoy them as much as we did creating them.

Love Modest Mermaid xx