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OUR STORY

How can we make modest swimwear fun, fashionable, flattering and sun-smart? Thats why we exist to offer you a high quality, fashion forward options in the modest swimwear market that we saw a huge gap in 

Founded by Emily Pask

Modest Mermaid was founded by a fashion obsessed retailer who through her travels saw a huge gap in the market world-wide for fashionable and flattering modest swimwear, burkinis, tznuis bathers. 

Emily would often see women at the beach wearing clothing or unflattering baggy swim cover ups and decided we must do better for these woman and created a range of modest swimwear for women that wanted to feel empowered, confident and fashionable by the pool or on the beach while maintaining modesty and being sun smart with the added benefit of SPF50+ in all our swimwear.  

Emily is also a mum of two young kids and found getting back into swimwear post having her babies felt daunting. She wanted to feel confident, on trend and comfortable on the beach with her post baby body, Modest Mermaid made that a reality.

Modest Mermaid swimwear is Australian designed and meets the needs of all women from size S-XXL. We strive to make swimwear accessible for all womens shapes and sizes. With 18 years background in fashion working for some of the biggest international companies in the world including extensive swimwear experience Emily brought to life Modest Mermaid. This is just the beginning of Modest Mermaid there will be lots more gorgeous prints and styles to come. 

We have created the modest swimwear you have been dreaming of. We hope you enjoy them as much as we did designing them.

Love Modest Mermaid xx

To reach Emily feel free to email her at hello@modestmerma.id, 0438002270 or using the contact us, facebook messanger or chat function on the site.