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Modest Mermaid brand story

DEVELOPING A FASHIONABLE MODEST SWIMWEAR BRAND

DEVELOPING A FASHIONABLE MODEST SWIMWEAR BRAND

The journey of Modest Mermaid from day 1 of taking the plunge to work on my own business to delivering our first product was a speedy one it took only 4 months. The idea however was one that had been in my mind for some time. Having worked in fashion for 17 years prior to Modest Mermaid's birth. I had extensive experience developing product ranges, communicating with suppliers, marketing products, designing, fitting, logistics the list goes on.

The biggest step for me was taking that first step to back myself and develop products I had envisaged and see them to come...